Phyllis Randall | Re-Election Campaign

Logo Redesign

Phyllis Randall’s campaign required a refreshed logo that not only modernized her brand but also represented Loudoun County, VA in a clean and mature way. Several logo options were explored, reflecting different aspects of her leadership and campaign identity. While multiple designs were considered, the final selection—featured prominently on promotional materials—was chosen for its balance of professionalism, local representation, and visual clarity. Not only did it modernized her brand but also represented Loudoun County, VA in a clean and mature way. The new logo strategically integrated elements that reflected both the local identity and Randall’s leadership vision, ensuring a professional yet approachable aesthetic that resonated with voters.

Other Logo Options

Social Media Graphics

A series of custom social media posts were designed to promote campaign events and highlight key wins for Randall’s re-election efforts. These graphics maintained a consistent visual identity, using bold typography and dynamic layouts to effectively engage and inform the community.

Campaign Announcement Video

To kick off Randall’s re-election campaign, a high-energy announcement video was created by cutting and editing footage to deliver an upbeat and impactful message. In addition to editing, I also supported the filming process and captured images at campaign events to further promote Randall’s platform and connect with the community. The final video was designed to build excitement, showcase Randall’s leadership, and effectively announce her candidacy in a compelling and visually engaging way. was created by cutting and editing footage to deliver an upbeat and impactful message. The video was designed to build excitement, showcase Randall’s leadership, and effectively announce her candidacy in a compelling and visually engaging way.